The person behind the campaigns

I'm Kenan, a PPC specialist and social media consultant from Mostar, Bosnia and Herzegovina. Since 2022 I've been working with Brussels-based digital agencies, running paid campaigns and analytics for international B2B and B2C brands across EU markets.

My background is Business Informatics, so I don't treat marketing as guesswork: every decision runs on data, and every campaign gets measured from day one.

But the real work isn't running ads - it's spotting the business problem behind them. Wrongly set-up conversions, messy account structure, Google's auto-recommendations quietly draining budget, poor lead quality, marketing that drifts from what the business actually needs. That's the difference between someone who launches ads and a consultant who helps companies make better decisions.

I also write regularly on LinkedIn about paid media, tracking and the thinking behind profitable campaigns - to a network of 12,000+ followers.

Background

2022 - present

Independent Consultant Freelance

Performance Marketing & Analytics

Alongside agency work, I take on direct clients across the region and the EU - running their Google, Meta and LinkedIn campaigns end to end, fixing conversion tracking, and auditing accounts that stopped paying back. Every engagement starts with a free account review and ends with numbers the client can read.

2022 - present

The Right Street Most Improved Player 2025 🏆

Consultant, Social Media & Ads - Brussels

I started as an intern and grew into running large-scale B2B budgets across LinkedIn, Google and Meta Ads. I turn campaign data into client-ready ROI reports and audit accounts regularly. I also support advocacy campaigns for a Brussels-based public affairs agency.

See the award

The Right Street Awards 2025 - Most Improved Player

2022 - present

Digital Alley Photonics Ads Rock 2026 🏆

Consultant - Brussels

I lead digital projects end to end and keep every stakeholder aligned on time and goals. I plan multi-channel campaigns across LinkedIn, Google and Meta, maintain website tracking, and turn performance data into insights clients can act on.

See the award

Digital Alley Award 2026 - The Photonics Ads Rock

2021

UniCredit Bank

Student internship

Internship supporting daily operations and administrative tasks - my first look at how large organisations run.

Education

2019 - 2022

Business Informatics, Bachelor's degree

University "Džemal Bijedić", Mostar

A programme at the intersection of business and IT: databases, programming, information systems and business analytics - the foundation of my data-first approach to marketing.

2015 - 2019