The person behind
the campaigns
I’m Kenan, a performance marketing and SEO consultant from Mostar, Bosnia and Herzegovina. I’ve worked with The Right Street in Brussels since 2022 and with Digital Alley since 2024, where I became Senior Consultant in September 2026.
You work with me directly, in English, Bosnian, Croatian or Serbian.
Background
I write about paid media and tracking on LinkedIn (opens in a new tab), for 12,000+ followers.
2022 - present
Independent Consultant
FreelancePerformance Marketing & Analytics
Alongside agency work, I take on direct clients across the region and the EU - running their Google, Meta and LinkedIn campaigns end to end, fixing conversion tracking, and auditing accounts that stopped paying back. Most engagements start with a free account review and end with numbers the client can read.
2022 - present
Consultant, Social Media & Ads - Brussels
I started as an intern and grew into running B2B budgets across LinkedIn, Google and Meta Ads. I turn campaign data into client-ready ROI reports and audit accounts regularly. I also support advocacy campaigns for a Brussels-based public affairs agency.
See the award
2024 - present
Senior Consultant - Brussels
Senior Consultant since September 2026, after joining as Consultant in 2024. I lead digital projects end to end and keep every stakeholder aligned on time and goals. I plan multi-channel campaigns across LinkedIn, Google and Meta, maintain website tracking, and turn performance data into insights clients can act on.
See the award
2021
Student internship
Internship supporting daily operations and administrative tasks - my first look at how large organisations run.
Education
2019 - 2022
Business Informatics, Bachelor’s degree
University “Džemal Bijedić”, Mostar
A programme at the intersection of business and IT: databases, programming, information systems and business analytics - the foundation of my data-first approach to marketing.
2015 - 2019
Electrical Engineering School
Mostar
Certified
Newest first. Click any title to see the certificate.
Jyll Saskin Gales: Completely Unofficial Google Ads Certification2026
A tough industry quiz by Google Ads expert Jyll Saskin Gales. “No monetary value. Just bragging rights.”
Google: Google Ads Display Certification2026
Google: Google Ads Search Certification2026
StackAdapt: Platform Certification Course2026
BestPractice.hr: Google Analytics™ 4 - Prestani nagađati, počni mjeriti i optimizirati2026
StackAdapt: Programmatic Masterclass2025
The English Institute: Business English - C12025
HubSpot: Digital Marketing Certification2025
Microsoft: Advertising Display & Video Certification2025
Microsoft: Advertising Search Certification2025
BestPractice.hr: Google™ Ads s Vargom - advanced2024
BestPractice.hr: Facebook™ & Instagram™ for advanced advertisers2024
Google: Google Ads Measurement Certification2021
These are the thirteen I keep here with the certificate attached, so you can check any of them. All 25+ are listed on my LinkedIn profile (opens in a new tab), open to anyone without signing in - Google Skillshop certifications are renewed annually and current status is always there.
Now you know me.
Your turn.
Tell me about your project and get three concrete things worth changing, in writing, free.