Thermoelectric temperature controllers sold to R&D labs and OEM engineers.
3.8xmore conversions, same 8-week window
-82%cost per conversion (CHF 107 to 19.68)
Hi, I'm Kenan 👋
Paid campaigns. Measured, not guessed.
I help businesses build paid media systems that scale profitably. That means finding where budget leaks - broad keywords, junk placements, conversions nobody tracks - and turning ad spend into measurable revenue, not just activity.
Mostar → EU markets
Sound familiar?
- You're spending on ads, but can't tell what's bringing money back
- Reports full of impressions and clicks - and nothing about leads or sales
- Your conversion tracking broke somewhere between cookie banners and GA4
- Competitors keep showing up above you - on Google and on LinkedIn
- Every agency promises "growth", but nobody shows you the numbers
Every one of these is fixable. And every fix starts in the same place: measurement.
Why work with me
An independent consultant working with international agencies and brands across EU markets - senior attention on your account, not a junior with a template.
- Large-scale B2B budgets across Google, LinkedIn and Meta, handled end to end
- Agency-grade process without agency overhead - consultant to two Brussels agencies since 2022, with awards in 2025 and 2026
- Tracking that survives cookie banners: GA4, Google Tag Manager, Consent Mode v2
- Technical industries welcome - photonics, manufacturing and engineering included
- A Business Informatics degree behind every call: decisions argued with data, not opinion
150+
campaigns launched and optimised
4+
years in performance marketing
10+
industries, from photonics to hospitality
20+
industry certifications
12k+
followers on LinkedIn
Numbers from real accounts
Client names stay under NDA, so each card shows the industry, what the company sells and who it sells to. Every figure below comes from an account that was personally managed, restructured or audited.
Optical crystals, coatings and precision optics for research and industry.
+39.5%increase in leads
+69.5%LinkedIn follower growth
Balanced detectors and lab instruments for photonics researchers.
40%above benchmark on Google Search
4xLinkedIn CTR vs platform benchmark
Optical and laser components sold to industrial and scientific buyers.
-22%cost per conversion in 12 days
2xconversions, still in learning phase
Corporate sustainability report aimed at EU policymakers and press.
EUR 0.11CPC vs EUR 0.55 benchmark - 80% below
1.18Mimpressions across EU media
Holiday and investment property for Balkan and diaspora buyers.
327conversions (contact enquiries) from EUR 1,873 spend
EUR 4.60cost per conversion, best market
Pan-European programme for young women in digital leadership. Delivered with the agency team.
15,000+applications received
39countries reached across six editions
Geofenced campaign around a trade-show venue for a B2B exhibitor.
36conversions for EUR 45 spend
EUR 0.02cost per click
Policy monitoring and crisis preparation for institutions and associations.
40 to 100Lighthouse SEO score
Fixednoindex that hid the site from Google
How we can work together
Six things, done properly. Every engagement starts with a free review of your account.
Google Ads
Search campaigns rebuilt around what actually converts: structure, keyword strategy, negatives and placement hygiene. Then weekly optimisation aimed at cost per lead, not clicks.
LinkedIn Ads
Your CRM list becomes the audience. Contact Match targeting puts your ads in front of exactly the people you name - plus precise B2B layers by role, seniority, industry and company size.
Meta Ads
Full-funnel campaigns from first impression to enquiry, with custom and lookalike audiences built from your own data and creative tested until something wins.
Analytics & tracking
GA4 and Google Tag Manager implemented properly, conversion tracking that survives cookie banners, Consent Mode v2 and GDPR-compliant setups. Plus reporting a non-marketer can read.
Technical SEO
Technical and content audits with priorities that make business sense - site speed, indexing, structured data, redirects - and the fixes implemented, not just listed.
Audits, consulting & mentoring
A deep review of your Google, LinkedIn or Meta account. The usual suspects: missing conversion tracking, Auto Apply recommendations left on, Broad Match running wild, budget on junk placements. The first review is free.
Chances are, your industry is on this list
Technology & SaaS
Photonics & lasers
Manufacturing & engineering
Travel & tourism
Hospitality
Restaurants
Professional services
NGOs & associations
Real estate
Retail & e-commerce
EU policy & public affairs
Events & venues
Different industries, same job underneath: find where the budget leaks and prove what brings customers back. Client names stay under NDA - which tells you how your data would be treated too. Details are easy to walk through on a call.
Questions people ask first
How does it start?
You send your website or ad account access. You get back three concrete things worth changing, in writing, free and with no strings attached. If it makes sense for both sides, scope and price follow from there.
Who is this for?
B2B and B2C companies that take paid channels seriously - from local businesses in the region to international brands across EU markets. Work is fully remote, in English or Bosnian/Croatian/Serbian.
What does it cost?
Scope decides. One-off audits and tracking setups are priced per project; ongoing campaign management is monthly. You get a clear quote after the free review, and there is no long contract before you have seen value.
How soon do results show?
Tracking problems get fixed in days, and wasted spend usually stops within the first two weeks. Meaningful performance shifts need a full buying cycle - for most B2B accounts that is six to eight weeks of clean data.
See a good fit? Say hey.
Send your website or ad account. You get back three concrete things worth changing - in writing, free, no strings attached.